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A Success Story of a Great Businessman

Businesses normally face challenges, which are not an issue for Hussain al Nowais, the managing director and chairman of the famous Emirates Holdings, known for making dying companies live again and even succeed. A lot of people are wondering how this UAE businessman succeeded so much in his career.

According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.

In an interview, Hussain al Nowais shared that he has experienced the hardships of their parents back then. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.

According to him, purified drinking water was a luxurious kind of water for them while only a few can afford to have an air conditioner. Hussain al Nowais even compared Abu Dhabi to a village that is deserted back then. Years ago, their family stayed in an area of Corniche, and the town’s centre was Al Husn.

Hussain al Nowais was sent to Qatar to study since Abu Dhabi’s schooling was insufficient.There was a norm before that people leave Abu Dhabi and go to Saudi Arabia or Qatar to get out from a difficult kind of life.

Al Nowais’ family only returned to Abu Dhabi, along with other families, when Sheikh Zayed bin Sultan Al Nahyan became the president of UAE. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. Their family managed to become a trade organisation after that.

When Al Nowais completed his high school in a school in Abu Dhabi, he then went to the U.S. in order to resume his education.

He finished a business administration degree in the United States of America and then practices it right away in the UAE, wherein his heart and soul were filled with optimism and bright ideas. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.

With his outstanding capabilities as a leader, he has successfully made their business fly, which finally became a famous distributing, manufacturing, trading, and contracting company. He even recalled how we build everything almost from nothing.

When his career was still trying to grow, one event that he considers as the turning point was when he got a contract for a department in the government in supplying equipment for electrical use.

By improving his acquired skills and knowledge, he became successful in his chosen career.

During the Gulf War, Al Nowais saw their food business as something that would succeed because it is needed. By acquiring businesses that are already failing, he found ways to restructure and make them rise again.

And up to this day, he is still showing and sharing his excellence, such as having Federal Foods.

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